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Facebook in Japan [Japanese Topic]

http://trendy.nikkeibp.co.jp/article/pickup/20100216/1031024/

Facebook established the Japanese office as the base to develop the new platform for the mobile phones in Japan. The beginning time etc. are undecided.

Japanese version of Facebook that started in May, 2008 has about one million users now, but they thought that it was indispensable to exhance the service for the mobile phones to increase the users as well as other Japanese SNS services.
In Japan, many users use the SNS services with the mobile phone rather than PC.

Facebook is the SNS top share in more than not only the United States but also 100 countries in all parts of the world, and the number of members exceeds 350 million. However, Facebook is not popular in Japan compared with the Japanese SNS serves which are mixi, GREE, and モバゲー.

SNS is the communication service, so it depends on the language a lot.
Especially, Japanese don't accept the services with the foreign languages, so Japanese tend to use the Japanese SNS services. This is the barrier to entry for the foreign services.

I think it's a good opportunity to communicate with the foreign people in Engish using Facebook, but...

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